A celebration of 100 Years of the cooperative St.Michael-Eppan (South Tyrol) who, in recent years, has won many awards for their quality wines, including the top award for their Sanct Valentin label Sauvignon for the past 12 years (at the time of the show).
The presentation takes the viewer on a short journey through the history, the vines and the making of their wine, to the 30 countries where the wines are imported from this award-winning South Tyrolean wine producer. It wss projected onto the original winery building, itself only one year shy of 100 years old.
The audience were invited guests and international buyers from those countries. The show ran on five separate evenings, three over one weekend and included thirty second sequences showing the 'flavour' of each of the invited countries.
Building projection, ratio 1:1. (26 mins.) Dataton Watchout using mixed media. Screen area size 20m x 20m.
Alex Rowbotham programmed the show using Watchout in addition to creating the primary design, artwork and art direction. Due to time restraints and complexities most imagery and sound was sourced from stock libraries. Remaining material and media assets created and/or supplied by the client and agency.
Agency: Stefan Gander
