Corre la Puglia corre
Created for the Regione Puglia, Apulia (Italy) and presented at the 2009 trade show: Fiera del Levante, Bari, Italy.
An 8 screen/projector presentation, 360 degrees screen in an octagon, 10 min. Dataton Watchout using mixed media. Approx. screen size 30 x 4 m. The audience were standing and were able to move around the large space. The octagon which accommodates the show, represents the symbol of the Region, (Castel del Monte) and of its story.
The multivisione was built inside an octagonal room at entrance of the pavilion. The same one that the previous year accommodated "Apulia: where the future has an ancient heart". The central subject of this years theme hits on: regional economic data, large projects favored by regional politics, attraction of investments, research and development.
Alex Rowbotham programmed Watchout in addition to creating the primary design, artwork and art direction. AGRfoto stock photography. Original soundtrack by Sandro Di Stefano. Video clips, remaining material and media assets created and/or supplied by the agency.