Created for UDC - Unione dei Democratici Cristiani (Italy) and presented at their 2007 annual conference in Rome

Screen size 56m x 8m using 7 projectors, ratio 8:1. (60 secs.) Dataton Watchout using mixed media integrating live video input (3 inserts).

The Center, was the metaphor for an audio-visual projection as a huge stage backdrop at this annual conference. A massive canvas where each speaker was confronted with his own ideas. Not a wallpaper, but a context for each speaker. The system was operated for three days strictly live which also allowed last minute changes when required.

Alex Rowbotham programmed the 60 second conference opener using Watchout in addition to creating the primary design, artwork and art direction. Due to time restraints and complexities most imagery was sourced from stock libraries. Original soundtrack by Sandro Di Stefano. Remaining material and media assets created and/or supplied by the agency. Producer/Director - Aldo di Russo.

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Photo Illustration

Tuscan Garden photo illustration - click for moreAn experiment, a montage series of images "Lorem Ipsum" inspired by time spent in Tuscany and Cornwall using techniques developed for multivision presentations.


Outdoor building projection - click for moreProjection installations, on both the interiors and exteriors of buildings as well as utilising more traditional screen formats - single and multi-screen. From museum installations to corporate and arts events, single projector presentations to full blown multi-projector, synchronised images and sound for architectural building 3D mapping.

Passing the Time

Time-lapse sequence photograph - click for moreCreation of time-lapse photography, whether to show change over an hour, a day, a week, a month or year(s). The resulting images can be provided as images or composed as an animated movie in any video format from DVD quality through to HD and 4K, plus for display on online.