Created for ACER - Associazione Costruttori Edili di Roma e Provincia (Italy) for their 2008, annual conference, Auditorium, Rome, Italy

3 screen/projector presentation, ratio 10:3, 4 min. Dataton Watchout using mixed media integrating 3 live video inputs. Approx. screen size 2.3 x 7 m.

Multivision conference opener. "To Invent the City", was the second part of three for ACER. It leads us through the frontiers of imagination and perception like the interpretative keys necessary to daily life. Each place, each building, each corner of our city takes up meaning, from the use one makes of them and from how one looks at them: without us as "interpreters" what is built by man would be "invisible". A Fellinian paradox that is a comment on the idea that life is a continuous story telling and that each one of us may be the story teller of our self.

Alex Rowbotham programmed Watchout in addition to creating the primary design, artwork and art direction. AGRfoto provided some existing library stock. Original soundtrack by Sandro Di Stefano. Street photography by Ferdinando Fasolo. Voice-over in Italian. Remaining material and media assets created and/or supplied by the agency. Producer/Director - Aldo di Russo.

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Photo Illustration

Tuscan Garden photo illustration - click for moreAn experiment, a montage series of images "Lorem Ipsum" inspired by time spent in Tuscany and Cornwall using techniques developed for multivision presentations.


Outdoor building projection - click for moreProjection installations, on both the interiors and exteriors of buildings as well as utilising more traditional screen formats - single and multi-screen. From museum installations to corporate and arts events, single projector presentations to full blown multi-projector, synchronised images and sound for architectural building 3D mapping.

Passing the Time

Time-lapse sequence photograph - click for moreCreation of time-lapse photography, whether to show change over an hour, a day, a week, a month or year(s). The resulting images can be provided as images or composed as an animated movie in any video format from DVD quality through to HD and 4K, plus for display on online.