Röfen Residence

Röfen Residence is a group of holiday apartments set in the mountainside above the snow line in South Tyrol. This video presentation was an introduction to the the high quality of construction in design and environmental impact.

Classed as Klimahaus 'A', the client, MMKlas GmbH, wished for a promo to be used alongside their existing marketing and sales solutions, and presented it at KLIMAHAUS 2007, Vicenza, Italy.

Multivision in concept, this montage of imagery was used to attract delegates to their trade show stand. It was delivered as a looping DVD for ease of installation and minimum maintenance.

Widescreen looping video/presentation, ratio 16:9, 1 min. Montage of original HD images and sound. Large plasma screen.

Alex Rowbotham shot all of the original HD video and 95% of original photography. Alex Rowbotham edited the final video in addition to creating the primary design, artwork and art direction. Soundtrack courtesy of Andrea Ferroni, from his CD Windproject 2008. Remaining material and media assets created and/or supplied by the client.

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